Are There Any Benefits To Dating Millennials
Why? - The target group millennials at a glance
Millennials. Whether on television or in magazines, people are talking about the new generation everywhere. But who are these millennials anyway? And above all: what does this have to do with gastronomy?
An article by Natascha Tez
What are millennials?
Millennials or Generation Y are those who were born between the 80s and the early 2000s. The exact dating varies depending on the definition and goes almost seamlessly with the next generation: Generation Z, born from 1995 to 2010.
The„By the way, Y "stands for the word" Why "and comes from English. It means “why” and stands for the generation that questions everything. Millennials shouldn't be underestimated because they are a target group to be welcomed. You should not only get to know them well, but also understand them.
Traits of millennials
There are many prejudices about millennials. Employers in particular have problems with the new generation, which has grown up completely differently. Many think millennials are lazy, self-centered and, above all, have no stamina in their jobs. However, these negative characteristics are ultimately prejudices that do not have to apply to everyone.
In fact, millennials are very much flexible and want to make their free time useful. They are also the first generation to use digital media and social mediagrew up.
Whether new trends or experience opportunities, millennials adapt quickly and are easy to get excited about unusual concepts or events.
That means: who creative is and on new, opens up interesting opportunities, it will definitely conquer Generation Y. For example, a live event with an indie band or a cat café are just the beginning: the more creative the better!
Possible regular customers?
Millennials love to eat out. Statistically speaking, they are investing one significantly higher amount of visits to restaurants than the previous generation. This cooking laziness combined with their advancing age and possibly higher salary harbors a real opportunity for restaurateurs to make a profit.
In addition, millennials are not exclusively “trend hunters” because they value security and just as much like to fall back on the tried and tested. In this sense, they are not completely different from the previous generation, because: Wherever you feel comfortable, there you like to be.
What does Generation Y pay attention to?
Millennials are the first generation to be familiar with the Internet and social media has gotten big. Accordingly, the search for a restaurant is by Smartphone not uncommon these days. So if the restaurant website doesn't point to a mobile view is optimized and loads too long, that could be the younger, mostly impatient clientele upset. As a consequence, they prefer to find out more about a better networked restaurant.
Therefore: Carry out website maintenance at regular intervals and keep an eye on new opportunities!
Smartphones have become indispensable today
Almost no millennial leaves their home without a smartphone. Especially in the restaurant it is always nice for a friend Snapshot of the meal pulled out for Instagram, Facebook and Co.. So that the picture is uploaded fast enough, W-Lan is indispensable for some. You can do this to your advantage. Talk to your customers in a friendly way, whether they want to rate you on Facebook, use your hashtag on Instagram or mark your restaurant page, for example. The more people are talking about your dining out, the more visitors you can possibly expect. This also applies to Generation Z, both of whom share their experiences on social media equally.
And if you don't want to keep targeting people, just create flyers that people can use to find your restaurant on social media. As soon as the Flyers are obviously spread out on the tables, people will definitely make use of it.
What's really in it?
Anyone who complains now, "Nowadays, people only pay attention to the appearance and no longer the quality of the food" should definitely read on, because the interest in the origin of the food is more attractive than ever before. People want to know where the food comes from. Whether animal welfare is taken into account during production or processing and whether any incompatibilities may arise during consumption. Millennials are not called Generation Y for nothing.
Can you also see all of this critically?
The early 1980s to 1994 was a long period. People in their mid-twenties have completely different priorities and ideas about life than their mid-thirties. The generation treated as lazy to cook corresponds to only one statistic. In the long term, this does not necessarily provide reliable data.
It is true, however, that restaurateurs are increasingly being searched for on the Internet. That's why makes an appealing Online presence definitely makes sense and will probably become indispensable in the future. Or how do you see that? In your opinion, can restaurants do without social media advertising, their own websites and online reservations? Tell us your opinion.
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