What do you think of snobbish people
Mission, registration, goals: you have to know that about the WeinLetter
These are grapes of the Tauberschwarz variety. For WeinLetter # 2 I went to Röttingen in the Taubertal. Because I love autochthonous vines PHOTO: WEINGUT HOFMANN
Issue # 2 of the WeinLetter - the newsletter for good wine enjoyment - will be published on April 1st. How do I sign up? How much is it? What do I get? Answers to the ten most important questions.
by Thilo Knott
1. What is the #WeinLetter?
Every two weeks you will receive the WeinLetter with stories and service on topics related to wine culture. I combine two passions here: Professionally, I have been very busy with digital journalism over the past ten years. I have been drinking wine privately for decades, starting with my studies in Freiburg i. Br. In the past millennium. It was the beginning of an emancipation movement for the Winerz people: internally away from the cooperatives towards self-marketing. The WeinLetter combines both: digital access with personal preference. The newsletter is a great, direct form of publishing for you and communicating with you. And wine! For me, the subject of wine is a reflection of many social issues that have always interested me. For example, the generation change in the wineries or the preoccupation with the external factors of the (agricultural) economy such as climate change.
2. Who is the publisher?
I'm Thilo Knott, 49, I've lived in Berlin since 2001, before that in Stuttgart, Freiburg i. Br. And Blaufelden. Between 150 and 200 bottles are stored in my wine cellar. Prefers Pinot Noir and Riesling from Germany, because for me regionality is a decisive criterion for sustainable enjoyment. This is one of the reasons why I have a soft spot for autochthonous grape varieties: the 3 Ts! Tauberschwarz, Teroldego, and yes, Trollinger. My favorite areas are: Palatinate, Baden, Württemberg, Piedmont, Tuscany and Burgundy. I avoid Bordeaux. Even today it annoys me how almost snobbish people write about wine. Yes, I also write about tastes. But sometimes the surge of sensors is unbearable in the truest sense of the word. When I read the fruit, undergrowth, and leather effusions, I always think: I won't taste that in 100 years! (And presumably neither does the wine). Writing about wine should be democratized!
You can read more about the mission of the WeinLetter here!
3. What do you get as a reader: in the WeinLetter exactly?
There is always a top story. It is research on wineries, wine culture and the social dimension of the wine industry. There is always a service text that deepens or supplements the top story. There is also always the heading “A look into the glass”: This is where people - whether from the trade or from a drink - present their current top wine and why they are drinking it. Every now and then I do special topics. The WeinLetter is then monothematic and also more opulent.
100 cl, 1.0 ltr., 1000 ml: WeinLetter # 1 is about the underrated wine in liter bottles - and which wineries are hidden behind the bottles PHOTO: WEINLETTER
4. What are typical WeinLetter topics?
The WeinLetter # 1 deals with the insanely high quality of the wines from the liter bottle from VDP wineries. It is precisely on this topic that I am investigating the democratization of wine consumption in Germany. And give one or the other recommendation. The big issue is and will remain sustainability under climatic distortions. I am going to write about my 3Ts - because for me they are an answer to the nutritional questions. Namely extreme regionality and humility in front of nature. This is an anticipation of WeinLetter # 2: It's about dove black.
5. Five euros or nothing: What do you have to pay for the WeinLetter now?
That's actually true: 5 euros or nothing. Membership is free. First of all, I want to build a community to convince readers of my newsletter. And yet: You, as a reader: in and supporter: in this journalistic project, can also pay something for the stories and research. Feel free! 6 euros per month. And if you book an annual membership right away, it's 5 euros a month - so 60 euros a year. The idea is as follows - and is borrowed a bit from the "taz", which was allowed to accompany me for ten years and which offers a "political price" for the "taz" subscription: Those who support the project financially ensure that too people can read the newsletter who may not have the 60 euros. Important: it is voluntary.
6. How do I register with the WeinLetter?
There are two buttons for the two models: At the foot of the page there is a call-to-action button with the text “Subscribe to WeinLetter!”. Here's the free version. The paid club membership is available via the button "Become a member here", it appears in the texts. Payment works with the common systems: SEPA direct debit, credit card, PayPal or Apple Pay.
Steady supported me with the illustrations, for example: Steady graphic designer Julia Racsko designed these like the icon in the logo
7. Who is Steady - the WeinLetter's partner?
Steady is an internet platform from Berlin for the financing of publishing projects via crowdfunding. Steady was founded by Sebastian Esser and Philip Schwörbel, who also run the Krautreporter platform. In doing so, you support independent media - regardless of whether they are bloggers, podcasts or, as in my case, newsletters. Steady receives a commission of 10 percent of the membership fees. As a publisher, the Berlin company provides me with the CMS, handles secure address and data management and payment processing. This is ideal because as a publisher I can then concentrate on writing and producing the newsletter.
8. Transparency question: Does the WeinLetter have sponsors?
I am very happy to answer this transparency question. There are no sponsors in the background. Of course, I will pay for my wine, which I will test for you in the #WeinLetter. Ideally, I always order the wine from the farm. But of course I also buy from online retailers like - huh - say? I expressly do not link here: Silkes Weinkeller and Kierdorf wines. I also have my various wine shops in Berlin. These are above all: Not Only Riesling in Kreuzberg (61), Suff in Kreuzberg (36), KaDeWe in Wilmersdorf, Weinhandlung Bruhn and Weinhandlung Goltz23 in Schöneberg and the Centro Italia in Charlottenburg. It is so that the financing runs through membership fees. If the subscription model works: Great! However, I do not exclude the possibility that I will accept advertisements. These are clearly identified with the addition "+++ Sponsored +++".
9. What is the aim of the WeinLetter?
In the first step I want 500 newsletter readers: inside the WeinLetter Club or 500 euros in revenue per month. If one of these goals is met, there is a special newsletter for all members. Promised!
10. Can you ask me something?
But yes! The WeinLetter wants to talk to you. What are your wine preferences? What do you think about biodynamics? Or do you want to know something? For example: Why is the 0.1l glass always more expensive than the 0.2l glass? If enough questions come together, the answers will be found in the WeinLetter. Please send your questions to: [email protected] - thank you!
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