What does Tim Ferriss mean by muse

Tim Ferriss and his damn muse

If you are working on a new business idea or want to find a business idea, it is very likely that you have the book "The 4-hour week" by Tim Ferriss read or at least heard of it. I guess

This is quite simply obvious, since Ferriss has created a real classic, despite all the controversial nature of his theses, which in recent years has spiritually initiated the existence of some companies, especially in the field of outsourcing. And many a blog on this list would probably not exist without Ferriss' bestseller.

As plausible as his recommended methods are, however, Ferriss has dealt with a component of the "4-hour week" rather "under further walking", which in my opinion is an absolute basic requirement for the whole thing to work:

The muse".

Again, briefly to understand his way to the 4-hour week:

Content of this post

The DEAL - definition, elimination, automation, liberation

Ferriss shows four elementary steps in a fairly comprehensible manner and with typical American casual language, via which you can reduce your weekly workload to four hours - and that while the (passive) flow of income on your own bank account is growing ever larger. Well, if that is not something! Just how does it work?

Step 1: D = definition

First of all, this is about the whole basic settings to business and also to life in general. Ferriss declares himself a critic of the popular and calls for generally accepted rules to be questioned and, if necessary, to be overcome. A kind of conceptual foundation is laid here, so to speak.

Step 2: E = Elimination

Anyone who wants to get something going and create the freedom to do so should focus. This means: Away with everything that bothers you: Useless information, for example. Ferriss recommends the "Low-Information Diet" and selective ignorance. He also advises cultivating saying no and eliminating interference from e-mails, telephones, etc. Radical time management.

Step 3: A = automation

Now it's getting exciting. In this chapter he brings a very practical building guide for a company that is to become the basis of future passive income. Outsourcing is the first principle for the company to be built. Everything that others can do cheaper or better is outsourced to external service providers. A consistent continuation of the topic of elimination.

And now comes the real core of Ferriss' existence, the material basis of everything else: the muse in question.

Tim Ferriss uses the muse as a synonym for the actual business model. You find it or create it, you test it, and then it's “Management By Absence”. Because through skillful automation, the company structures and business processes must be designed in such a way that one wheel engages the other, from sales to logistics to purchasing. The entrepreneur himself only controls his muse and is responsible for fine-tuning. Zack, zack, zack and that's it.

As simple as it may sound in this chapter, it is so much the Achilles heel of the whole book.

Because conceiving a functioning business and getting it up and running is true with the technological possibilities in fact already possible today with few resources. It still requires a lot of creative thinking and can be a rocky road at times.

For this alone it is worth writing a complete book (of which there are already quite a few).In the case of Ferriss, on the other hand, there is a small subchapter in which the muse, whoosh, whoosh is found.

But again in the text to complete the four steps ...

Step 4: L = Liberation

From here on it's just: have fun. Ferriss explains in an amusing way how to escape the office, how to win mini retirement and the advantages of a mobile lifestyle. This makes you want more and also serves as a motivation to follow through with the previous steps 1 to 3.


Despite and partly because of its lightness, I really liked the book because it simply provides good and practical approaches that I try to use again and again for myself. With all the enthusiasm, I would not underestimate the business concept and its practical implementation.

Elimination, outsourcing, automation - all of these things are basically absolutely feasible for every founder. Tim Ferriss provides the instructions. The muse alone is the crux of the matter; everything stands and falls with its success.

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/ 4 comments / by ThorstenKeywords:Business models, outsourcing