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By 2020 at the latest, due to the lockdown, it should have become clear to a large number of entrepreneurs which one advantage it entails when they have already valued a lot Digitization, new technologies and online presence have laid - when they are with the business or company

1. already to find or contact online are (via Google Business or your own homepage)

2. You may already be over have their own online shop or a websitethrough which the products and services are marketed

or 3. the Even offer complete services on the Internet.

Because many who have not done this up to now, currently find it difficult to bring their products and services to women or men - let alone win new customers for themselves. An absolute disadvantage.

Dear entrepreneurs & dear experts, for whom the step to an online presence is still difficult - It is now really time to rethink, think further and, if necessary, even break new ground!

This 2-part blog series is aimed at everyone who is in the current time waitandto hopenot enough - and to the people who brave, creative and disciplined are enough of theirs Offer services online and (of course with a lot of diligence) also in times of closed shops and events that cannot be implemented to be succesfull.

Specifically, the two articles are designed to help you do this inspire and support, either

  • The products and services that you previously only offered offline and locally can now also be offered and sold online promptly
  • With a new online business from now on you can market products through your online presence
  • or to offer your work online, i.e. virtually

Not only will you receive numerous ideas here, but you will also be shown important steps and considerations.

What are the advantages of having your own online business?

  • The first advantage is obvious and is currently more important than ever: You not only achieve more people - regardless of the company's location. Your online "business" is still too "open" around the clock. The potential customers can here explore your offer at any time and a Place an order. And even a lockdown will not let your sales collapse. On the contrary! In the current times, online business is booming! At the moment, many people are daring to order online. The likelihood is high that will also be able to use the online channels to place orders in the future once the customers are convinced of the offer and the provider.
  • Even later, when you can advise and support your customers on site again - this is how you expand a well-implemented online presence permanently your reach, your customer base and therefore also do more sales
  • You can (depending on the shape) Successfully save resources with your own online business. For example, there is no room or office rent. Storage costs can also be avoided. The commute to your company may be omitted, and so are you minimize so also yours ecological footprint
  • Even before the current crisis, some entrepreneurs had the opportunity to location-independent work used to do your job from a South Sea island (no kidding!). Sometimes there are already employers who give their employees such flexibility when it comes to working from home. If you manage to become really successful online with a lot of discipline and diligence - maybe you will later be such an entrepreneur or employer!

What options are there to be successful online or to build your own online business?

In principle there is many - really many! -possibilitieshow to become successful with the help of the internet or even build your own online business. Of course, this happens 99 percent of the time not overnight and not by itself! Even if this is often promised. You need to lots of strategic thoughts, lots of creativity, diligence and courage, as well as perseverance raise. Now we would like to go into the various options.

Variant 1: Bring your previous business successfully onto the Internet

Note: All those who just want to create a simple online presence and thus new contact options, we recommend our blog series and instructions on the topic of "Creating a website".

Nobody would have known what was in store for us in the last few months and, above all, what this would mean for them local economy means and will mean - for the favorite restaurant around the corner, for the cobbler, the favorite hairdresser, the florist. All these people have built their company once in order to do something good for other people with your personal service, to be a good contact person - to do something for and with people. For many of these people, online presence has not been an issue at all. Maybe this would have even made sense, but personal contact was just so much in the foreground. Maybe for you too?

If you want to put your offer directly on the Internet, you should create your own website. This should not only include all products and product categories that it makes sense that you offer them here - No! Maybe you can even give your "advice" or some Advantages that arise from the otherwise direct support are transferred to the Internet.

What does that mean? What could your company - your project look like online?

An example to clarify:

Let's say you have a bridal shop. Your customers really appreciate the personal advice, the cozy atmosphere and, of course, the fitting on site. Of course, you cannot replicate this 1: 1 online. But how about:

  • a friendly welcome video on your home page, in which you get a first impression of you
  • numerous photos of the dresses - worn by women of different shapes
  • many possibilities for direct contact with the bridal fashion expert
  • a contact form, which asks the customers' wishes in advance if necessary
  • Background images that give the website user the feeling that you are in a store
  • maybe even a 360 degree video that allows you to click on certain clothes

You can apply the above principle to a wide variety of locally available businesses and, in some cases, services. Suppose you have a repair service - you could explain to potential customers on your website how the goods to be repaired can get to you as quickly as possible and thus make the process less complicated for the customer.

You could too Contact your current or potential customersto assess what they would like from a corresponding website. Initially, there are no limits to the imagination.

You should also remember - and this is good news - that you Being able to offer more goods in an online shop than in a physical store. Take advantage of this! You could possibly expand your services. Think carefully about what makes sense and what doesn't.

Of course, it also has to not everything happen immediately. You can have the online presence Build up step by step and improve over time. Maybe you can get a few tips from an agency or support you in setting up the site.

What you will need if you are looking to build an online business

Depending on what you want to present and market on the internet, you should consider going on what kind of online presence this should take place. Basically, it makes sense to base this with a Website or an online shop to accomplish. How to choose for the correct website shape we have explained in part 1 of our blog series on the subject of "creating a website".

You should also ask yourself the question, how you can reach your existing customers and potential new customers can - so how to get to your site!

What data have you received from your customers so far, which you are also allowed to use for advertising purposes? (Attention, GDPR!) Use these methods (e.g. by email) to draw attention to your new website.

Other options are Social media channels & groups, advertising on social networks or ads on Google. Basically, right from the start, you should make sure that your side search engine optimized (SEO) is - because this is the only way your dream customers will find you when they search for relevant products or services on the Internet. In the second part of this blog series we will go into more detail about how you can make your site better known.

Once the contact has been established - and interest in your products, which you present online, is aroused, you can inform potential customers (on your side) various contact options offer that make good advice as good and easy as possible. From telephone to video conference everything is possible here. However, ensure data protection in all steps. This is especially true if you manage customer or employee data. We have some helpful articles on the topic for you on our blog:

Blog article on the topic of "data protection in the company"

Blog article about data security in video conferencing

Variant 2: Successfully set up your own online business

If you have not yet been self-employed or as an entrepreneur online or offline, or - if you would like to dare something new, then you should perhaps consider one Build your own online business - a company that operates exclusively via the Internet. Because if you approach the matter with brains and discipline, then you can become successful. On the many advantages we have already pointed out to you above.

But Which ideas and formats can you actually use to become successful with your own online business on the Internet? We would like to present a few ideas to you below - you may already be familiar with some, and you may even be surprised by others.

Concrete ideas & formats for your own online business

Build an affiliate site or an affiliate shop

If you have your own Build up an online presence and link the products of other companies here, it is affiliate marketing.

You create good and, if possible, regular content, thus build Range and "recommend" (link) to the corresponding shop. If the products are then bought from the respective provider, you will receive a commission. We have already described this topic in great detail in a blog post:

Click here for the blog article about affiliate marketing

Specifically, your side of very specific products act, e.g. a test page for electrical appliances or others. Affiliate marketing can also be done in that form own shop is operated in which products are sold via affiliate links. The customer selects the product on the affiliate page and you will be directed to the ordering process on the provider page.

Furthermore, a simple blog become a platform on which you can place affiliate links - for example you could link books on a certain topic or of course high priced products. For example, if you carry out a construction project and regularly report on it on your blog - and it also has a lot of readers - then you could act as a "recommendor" for products and machines from certain manufacturers and earn money with it.

In many cases, the more valuable the products, the higher the commission! It is very important that the products also match your topic - because otherwise you will lose quickly credibility and the users are very likely to lose interest in your site.

Sale of (physical) products in the online shop

The classic online shop you know for sure! - this is the classic trade that is carried out over the Internet. For one, you can use your own products or those of others Products that you keep with you - sell through your shop. On the other hand, you can too "Dropshipping" operate. This means that you are only responsible for marketing and order processing. However, the products are sent directly from the manufacturer to the ordering customers. The best-known example of this is Amazon.

If you have a shop at a operate a very specific topicwhich is in good demand and you also have one good strategy for promoting your shop then nothing stands in the way of success;) You will soon find out more about the last-mentioned topic in Part 2 on this topic on our blog.

Selling hosting services as a reseller

Indeed Hosting is an exciting field in which you can set up a pure online business and become successful with it. you need not even its own data center and can still offer your customers a wide range of high-quality hosting services - as a reseller or specialist trade partner of a hosting company. If you are interested in Keyweb's reseller program, you can find out more about the subject here: Resellers at Keyweb

Sell ​​digital products

You take great pleasure Gather information for others and to convey knowledge, experiences, tips or entertaining content to them? Then "digital information products" are probably an area that should interest you.

Here you create own content, for example in video, audio or PDF format (e.g. an eBook) and sell these on the internet - and only in digital form. The advantage: the content only needs to be created once and improved later if necessary. However, if you are good at it, you can sell the information products very often. Another advantage: With instructions, learning opportunities and advice - what digital information products are often, you are also doing something good for other people - they deliver to you real added value!

Whether career, health, dancing, children, programming, IT, gaming, living, making music, traveling, languages, finance, etc. - in all these subject areas and beyond there is 1000 topics and tips that you could work on in your info product. Of course, the product can also be offered in non-digital form.

First of all, take a look around, what the competition is doing - and then do better! More understandable! More user-friendly! More entertaining! More focused! - and "interpret" the content in your own way - because this gives your product its very own charm.

What do you need for your own online business?

Ideally, you will need for all 3 formats described their own websitethat you build according to your offer and your goals.

In contrast to variant 1 - if a local business already exists - with variant 2 you have to do one with your business completely new customer base build up. This can also be done through good search engine optimization, advertisements in social media or other advertisements - online as well as offline.

As a possibly completely new player on the market, you must first of all Trust of potential customers build up. This can be done for one positive reviews by first test customers, for example - or initially through good content marketing. You will soon find out more about this in the second part of this blog article.

Furthermore, whenever you work with customer and employee data, this is the case Topic IT and data security particularly important. Your website, or the server on which it is located, should in Germany (or in the country where you are building your business). The site or the shop should have a SSL encryption and of course you should rely on the Data security respect, think highly of. This may also be more necessary when making the selection Payment provider important.

For example, if you have a Sales platform want to offer, check here as well Security issue. Even if you have your digital products on a Online course platform want to manage, inform yourself extensively in advance!

Variant 3: Offer your own talent online

Especially if your job is affected by the current crisis, the third option may be helpful for you. We are fully aware that this is not possible for every job - but people who may have previously worked in an office could, for example, identify themselves as digital assistance make available for employers who need this support all the more.

But also for example Programmers, photographers or filmmakers can not only at times of lockdown, but also in general, for example offer their services on the Internet as a part-time job.

To realize what potential your own job or talent would have over the Internet, on the one hand you need the famous one "Think out of the box" and also lots of creativity. Because in order to “think beyond” the familiar structures, you have to leave the familiar way of thinking. There are now many people in advisory professions who want your Video telephony performanceto offer and also various Documents sell as information products as described above.

In the area Web design or in other professions in the field media is it definitely possible, for example, Discuss and complete projects entirely over the Internet. A spatial proximity is not absolutely necessary here either.

Here are a few examples of activities that could be carried out over the Internet:

It can be assumed that the Working world due to the current situation, which with a accelerated digitization goes hand in hand with that will change Openness to the topic of home office is increasing more and more and possibly the spatial proximity to a subordinate factor in business relationships. On the other hand, the willingness to use the services described here online could probably increase.

What do you need to be successful online with your talents and achievements?

The prerequisite for this is, of course, an online presence - ideally your own website, which you consider your digital business card use and here for example References, i.e. projects or your qualificationspresent can.

With this variant, too, it can make sense to do the already mentioned marketing tools how to use online ads and search engine marketing.

Once your potential customers have noticed you, a trustworthy contact important. Video conferencing tools can be of great help in discussions with the potential client and also increase the effectiveness of the work. Pay attention here too high data security and communicate this too. Because Nobody wants sensitive information to be seen by unauthorized persons. You can find out what to look out for in video conferences, among other things, in the blog article linked here.

Before you set up an online business or offer your services on the Internet - ask yourself these questions!

Once you have decided which variant is best for you, you should plan everything carefully. We would like to give you a few points in the form of questions that you should consider in advance. In particular for variant 2 and 3 (i.e. if you do not yet have a customer base), these questions are particularly important!

What are you in really Expert? What consist of Your competencies?

Is there a topic in which you are a real professional? By keep being asked for advice? Either you have been able to do that for a long time be a practiced profession - or a hobby, a passion with which you have been occupied for a long time and which has automatically become a professional in the field over time.

Another possibility is to to become a professional in a certain subject areawhich is of interest to you longer. So you kill two birds with one stone! You learn something new AND offer others real added value with your skills or knowledge.

What do you enjoy so much that you want to invest a lot of time and energy in it over the long term?

Success doesn't come overnight! Especially in the beginning, you may be able to deal with your topic days and nights, even on weekends. When you create your digital offer, you will deal with all the important aspects related to the topic in many situations - again and again. It doesn't even have to feel like work in an area you love. In the case of a topic that you have only chosen for financial or other “logical” reasons, however, this can be very energy-consuming in the long run. Find something to stick with that that you are genuinely excited about.

Is there a market for your idea? Are corresponding products / services in demand?

The art is to find a niche, in which there is not yet too much competition - but which nevertheless meets with sufficient interest. A useful tool for "market research" can be a so-called Keyword research be. This can be done, for example, via the “Ubersuggest” website or the “Google Keyword Planner”. You enter various potential search terms on the topic (general and special queries, including synonyms and similar terms) and the tool shows how many people search for such a term each month and how big the competition is. This method allows some insight into the interests as they prevail on the Internet.

Who are your potential customers (the target group) and how do you reach them?

It doesn't matter whether you want to bring your local business to the Internet, offer your own service on the Internet or set up a new online business - get to know your target group! Think about who the customers you want to address online are and get as much information as possible about them. What are their needs? Which media do they use? Which platforms? This is the only way you can address them later in a targeted manner.

Which problem / needs of your customers would you like to solve or meet and how?

... and what added value can you offer potential customers? Do they really benefit from your offer? Is there maybe even something that makes your special offer very special or should do? For example, do you convey complicated information in a very special way? Is your product perhaps particularly user-friendly? As a person, can you respond particularly well to the individual needs of your customers? These are aspects that should be directly reflected in your communication and also in the performance / product! Find your particular way to meet customer needs!

So, now you can start! You can think about the extent to which you would like to go online with your local business, a great business idea or your service! In the next part on the topic, we would like to go into what you should definitely think about during the concrete implementation and how you could proceed in order to arouse the interest and trust of potential customers!

Let us know if we have inspired you! ([email protected])

Best regards

Keyweb AG

We would like to point out that this post should be for your inspiration. For professional advice on business ideas and company development, please contact an expert advisor in this area! We are very happy to assist you with all aspects of website and hosting!