What made Google a bad idea

Buying Reviews: A Bad Idea

Referral marketing is one of the most important aspects of purchasing decisions, especially in the online world. Customer reviews are a great way to get people discovered your business online.

Did you know that:

  • 90% of customers read reviews before buying anything online?
  • 82% of the surveyed customers said that they trust customer reviews as much as they trust recommendations from friends and family?

Customer ratings not only increase trust in your company, with the right implementation they can also increase your PageRank, click rate, conversions and even your sales.

Because of the many advantages of customer reviews, it is only logical that every company should look for a means of collecting valuable customer reviews. As an online shop operator, you can easily be tempted to look around for simpler options and simply google for:

"Buy customer reviews"

And you already have 367 million search results within 0.28 seconds with various companies that provide you with "top offers":

Admittedly: The offer is quite tempting - but we can assure you one thing: Buying reviews WILL TAKE BACK OFF!

# 3 reasons why you shouldn't:

# 1 Buying customer reviews is illegal

First and foremost, it is illegal to buy customer reviews!

While it may not be a big deal for some companies, deliberately misleading your prospects runs against the following law:

Law against Unfair Competition (UWG)

The owner of PromoSolento, for example, was sentenced to 9 months in prison and € 8,000 in damages for selling fake customer reviews to other companies.

Samsung was also fined $ 340,000. The tech giant hired certain writers to post positive reviews about their products on various forums.

# 2 Google deletes fake reviews

In certain cases, Google can even block or completely delete customer reviews. Customer reviews are mainly deleted if the Google algorithm detects suspicious behavior:

1. Fake profiles
Quickly create a new G-Mail account and submit an excellent rating with 5 stars to Google. Warning: Google can delete reviews that have been published by individuals with an empty profile and no previous activity.

2. Repeated IP address
It is also not uncommon for companies to induce their own employees, acquaintances or family members to leave reviews on Google. However, if these reviews were published by the same IP address, Google marks them as spam and deletes them.

3. Rapid flow of reviews
Companies that choose to buy fake reviews can receive an influx of reviews in no time. Since this is seldom the case under normal circumstances, it can happen that Google deletes the ratings.

It is certainly not in your interest to get on the Google Black List.

# 3 Purchased reviews destroy trust with your customers

The consumer has gotten pretty good at spotting fake reviews for themselves. If the hoax actually comes out, you not only lose trust and potential sales, but you also put your reputation at risk.

Our tip: hands off!
Fake reviews are not worth it. Collecting authentic reviews is unfortunately not always easy in reality. It is often the case that customers leave reviews when they are dissatisfied with the product or service and want to complain about it publicly.

Fortunately, there are alternatives to this as well, namely:

Just ask your customers for a rating!

With Feedback Company you can even automate this process and also save time and effort. Since you only collect authentic reviews with Feedback Company, you can also benefit from our Google partnership.

In other words:

  • You increase trust in your company
  • You increase your online visibility
  • They increase conversions

Request a free and non-binding demo now!