Which is better American chocolate or British
Anyone who calls themselves a connoisseur is very concerned about their taste. A real connoisseur identifies the finest nuances, the sensitive taste buds accurately diagnose even unusual aromas - be it forest berries, leather, earth or even rubber. If you don't know what to do with it, you should be careful not to admit it - otherwise you will quickly be labeled an olfactory layman.
On the other hand, it seems very easy to tell the difference between the chocolate made by the British company Cadbury and that made by the US company Hershey's. If you can believe the wailing of American chocolate lovers, Hershey's bars taste less like cocoa and more like wax and plastic. Others even perceive accents of wood ash when they consume the US products. Note for laypeople: This is not intended as a quality feature.
So far, the American chocolate connoisseurs couldn't care less. They simply resorted to Cadbury bars imported from the UK and Ireland. But that should be over soon.
It says Cadbury, Hershey's is in
Last week, the American importer Let's Buy British Imports (L.B.B.) pledged to Hershey's not to import Cadbury chocolate from Ireland and Great Britain into the USA in the future. Because Hershey's sees a risk of confusion, many chocolate bars from other brands are also affected. The background to this is an agreement between the two companies. Hershey's has been selling chocolate bars in the United States under the Cadbury name for decades. However, Hershey's is allowed to produce the chocolate itself according to its own recipe. Hershey's had seen this agreement violated by importing "real" Cadbury chocolate and brought a lawsuit against the importer in the summer of 2014.
American Cadbury friends are outraged. After all, the differences in taste between the European and US versions are huge - at least if you believe Cadbury lovers. But even laypeople can quickly tell the difference from the list of ingredients. While the British variant of "Cadbury Dairy Milk" names milk as the first ingredient, the US counterpart comes first with sugar. The British mixture is also significantly richer in fat. The American variant also contains other additives.
Many US specialty stores now fear for business. The "Tea and Sympathy" store from New York City complains on its Facebook page that from now on it should sell the "terrible Cadbury imitations". But one wants to stand firm, they say: "We cannot do that with a clear conscience."
Taste of "wood ash"
Chocolate lovers also vent their displeasure on the Hershey's Facebook page. They also take apart Hershey's main argument. "Dear Hershey's, today I showed some Americans British Cadbury chocolate. Not a single one mistook the packaging." Another commenter added: "The British chocolate bars are almost exclusively sold in specialty stores. They are not placed next to Hershey's products. So when we buy Maltese, Yorkies or other Cadbury bars, it is not out of confusion, but as a conscious choice. "
Other Cadbury fans are calling for a boycott - or announcing that friends from Europe will send them the coveted sweets in the future.
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