What are heartfelt photos taken
CEWE, book without ballast
Climate-neutral branded products thanks to reforestation
CEWE Stiftung & Co. KGaA is one of around 54 sustainable hidden champions in the SHC fund. In our blog we introduce you to these impressive companies, both in the form of interviews and exclusive insights into the company's history.
CEWE is the European market leader for photo books. And therefore has a lot of responsibility, especially for the environment. The company has recently started offering its branded products in a climate-neutral way - mainly thanks to a reforestation project in Kenya.
Books are a beautiful thing. A heart-touching romance, an exciting thriller, a photo book. Who wants to be on the sofa thinking about how much paper was used for their book, how many trees had to believe in it, how many tons of carbon dioxide were produced in its production ?! Hardly anyone. Sometimes you don't have to. "We already do that," says Dr. Matthias Hausmann. "We worry so that our customers don't have to worry about it."
"We worry so that our customers don't have to worry about it."
This is what Matthias Hausmann, head of the Chemicals and Environment Division, and many of his colleagues at CEWE Stiftung & Co. KGaA, better known from television advertising with the slogan "My CEWE Photo Book - My Life", which also includes football Professional Philipp Lahm played along. Every year around 6 million photo books leave the twelve production sites across Europe. A profitable business: The 3,400 employees generated sales of 593.1 million euros in 2016. Lots of wood.
And that's a good keyword. Because anyone who, like CEWE, as the European market leader for photo service and online printing, consumes so much paper, has a great deal of responsibility and has to think more than many others about their commitment to sustainability. Sounds like a lot of work. “And it is,” confirms chemist Hausmann at the headquarters in Oldenburg, Lower Saxony. “All activities in all areas are brought together in our sustainability coordination group. This is where the specialists from all specialist departments such as purchasing and logistics come together, exchange ideas and push projects. "
And this on many levels: Employees are introduced to the topic of sustainability in further training courses, once a year they can spend a day informing themselves about all questions about health, and there is cooperation with SOS Children's Villages. The list of good social deeds could be extended. But: "Of course, ecological sustainability is particularly important to us," says Hausmann.
The company has been FSC-certified since 2011, the data center at the headquarters can be decorated with the Blue Angel, together with the Naturschutzbund Deutschland (NABU) the company premises are being redesigned in a natural way - including nesting boxes, nature trail and insect hotel. But the core of the environmental commitment is the CO2-Compensation. Hausmann: “Our branded products generate around 20,000 tons of carbon dioxide every year - and we still produce them in a climate-neutral manner. And that without additional costs for our customers. "
“Our branded products generate around 20,000 tons of carbon dioxide every year - and we still produce them in a climate-neutral manner. And that without additional costs for our customers. "
Many activities are necessary for this. On the one hand, the people of Oldenburg are striving to reduce emissions at the operating sites themselves - keyword green IT, renewable energies, climate-neutral shipping. The rest of the CO2- The amount is compensated for by a forest project in Kenya. Together with Climate Partner, CEWE takes care of the forest in the Kasigau Wildlife Corridor, a strip between the two Tsavo National Parks in the south of the country, which serves as a passage corridor for zebras, lions, elephants and other animals - and is acutely endangered by slash and burn and collection . "The area is 200,000 hectares," explains Matthias Hausmann. "This is Berlin twice."
In 2015, 55,000 trees were planted there - converted to the CEWE PHOTOBOOK, this means compensation of 2.4 kilograms of carbon dioxide and the protection of 3.2 square meters of forest per book. In addition, water points were built, Fairtrade productions started and dozens of men were trained as rangers. 40 percent of the money for the project goes to school education alone. Because: "This is how we create acceptance among the people there and create the basis for a better future for children and young people."
"This is how we create acceptance among the people there and create the basis for a better future for children and young people."
So much commitment is worth it. As one of around 70 companies in the Sustainable Hidden Champions Fund of the Berlin financial service provider avesco, CEWE, along with the Umweltbank, took the top spot in the sustainability assessment. Much to the delight of the shareholders: For the eighth time in a row, the company can distribute a higher dividend than in the previous year. The value of the share rose by 57.8 percent last year. Hausmann: “We are the best proof that ecological, social and economic sustainability are not mutually exclusive. On the contrary. "Oliver Hagedorn, CEO of avesco confirms this:" Companies that address the aspects of a sustainable business model holistically are characterized by more stable and better performance. "
CEWE Stiftung & Co. KGaA / Industry: Photo technology, printing / Founded: 1961 / Employees: 3400 / Share price/ Article published: May 2017
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