What industry is e-commerce


Market data on e-commerce & mail order

The e-commerce sector contains relevant data on global online trade. The available statistics show, among other things, total sales in the German mail order business, product groups with the highest sales, largest online retailers and data on online payment methods used, online banking and preferred online ordering channels.

Statista also provides statistics on sales forecasts, sales figures and market shares from all relevant subsegments of the e-commerce industry: sales with mobile apps, market shares from online travel portals, global tablet sales and sales in the market for paid content. Key figures for the most important companies in the industry are also available, such as Amazon, Otto, Zalando and eBay. The ranking of the top-selling German online shops in Germany is led by Amazon. The market leader uses a seamless integration of third-party providers into its online platform and is represented in the market with several other shops such as javari.de and de.buyvip.com. The universal mail order company Otto is currently in second place, followed by the electronics portal Notebookbilliger.

Furthermore, figures on topics such as product research and price comparison, returns management and the shopping behavior of online customers are shown. Current topics such as social commerce and mobile commerce are given special consideration.

E-commerce includes everything from buying digital content such as music files, online videos or software to ordering goods and services such as job placement or travel. Online shops are the interface between retailers and buyers in e-commerce. With this business model, a good performance of the marketing measures, such as affiliate marketing, search engine marketing (SEM) and search engine optimization (SEO), is very important so that the online shop can also be found by the target group on the Internet. In this regard, as the reach of social networks increases, so too does social commerce. Social media are now part of the portfolio of communication with customers for most online retailers. They evaluate and recommend products, exchange ideas and are actively involved in the sales process. The most popular here is the social network Facebook, followed by Twitter, and 45 percent of German online retailers use their own channel on YouTube.

In addition to a high rate of returns - especially in the clothing and fashion segment and the associated loss of value in the returned goods - e-commerce problems include data integrity and data security in electronic business transactions. The crime rate grows with the sales figures in e-commerce, and there are more and more attempts at fraud, especially in online shops that offer a comparatively high-priced product range. In a country comparison, the United Kingdom leads with average online shopping spending of 1,300 euros in 2012. According to the Federal Statistical Office, the share of companies selling over the Internet is currently highest in Norway.