Entrepreneurship is developed with a small business

"Mia go online" digitizes small businesses in Landshut and Würzburg

After the great success in Munich, mia gehn online has now entered the second round in Landshut and Würzburg. Almost 50 small companies from Landshut and Würzburg had applied and were individually supported by companies and experts from the areas of e-commerce, IT, communication and marketing in the development and implementation of digital offers and solutions. In addition to the experts from the first round, 120 other experts, some of them local, provided support. All participants were able to follow the discussions via live chats and take part in webinars. Almost 200 participants were there on the day of the action.

The free digital advice in Landshut and Würzburg was made possible by the support of the Bavarian State Ministry for Digital. Patron Judith Gerlach, Bavarian State Minister for Digital: “Digitization can help us all to better cope with the current crisis, especially small companies. With this campaign we bring them together with experts who provide tailor-made advice. Regardless of whether it is a new website, improving the existing homepage or setting up a web shop: there is the right solution for every small business. This is how we provide digital neighborhood help in the best sense of the word. I gladly took over the patronage for this. "

“We supported more small businesses in Landshut and Würzburg than in Munich - despite the openings. This shows the strong motivation of small businesses to use the momentum and finally take advantage of digital opportunities. I find it impressive how the experts worked with the company to develop individual and tailor-made solutions - within a very short time and without knowing each other beforehand, ”says Christian Mohr, co-initiator of mia go online and Managing Partner at UnternehmerTUM.

One participant put it in a nutshell: “My day was wild, extremely informative, productive, full of helpful suggestions and, above all, a real ray of hope for new, valuable contacts. My conclusion: Better to ask someone who knows something like that. "

On the day of the campaign, 21 small companies worked out a specific digital offer with their teams.

Here are some examples:

gastronomy With the owner of the Landshut Cafe Tres Llamas, the experts developed a new website and further developed the online shop. So the people of Landshut can order the fairly produced and traded coffee from Peru brewed or packed to their home.

service Future Kids from Würzburg teaches computer skills for children. So that the training courses will soon also be available online as video conferences, the team of experts conveyed valuable know-how via e-learning platforms and tools.

retail trade The Landshut office supply company Neumaier wanted to make customer communication more direct and personal. Together with the experts, they decided on WhatsApp for Business and developed a communication strategy for this channel. With this new approach, new customers could already be acquired on the day of the campaign.

Well-known partners such as Hiscox, HiveMQ, Küffner, Xpecto Talonec, ZDI Center for Digital Innovations Mainfranken, B2B Data Value, BMU Verlag, Campudus Developer, Compuse.us, Ebay, Jimdo, Google, Kauf Lokal, Madmoses, Pioneers.io, Ritter Mobile Technology, SAP, Slack, Om7Sense, Trend Media, Whitedot and Wirecard support me go online.

t3n provides all active teams with the emergency aid guide "Digitization for the retail trade" free of charge. The guide contains valuable tips and guidelines for getting started with e-commerce.